Inside Raide’s Unapologetic Ethos of Performance at Any Cost
Siegel says working with athletes on design pushes him into a detective role. How athletes articulate the problems they experience with a product and the potential design solutions often requires translation. Until you know that cars exist, you might just keep asking for a faster horse.
For her debut at the Milano-Cortina Winter Olympics, ski mountaineering athlete Anna Gibson needed a fast car. While testing packs ahead of the events, she'd tape her back to alleviate rubbing where her ski bind...